What Should You Put on Your Retreat Sales Page?

Your sales page is your hardest-working team member. It's there at 11pm when someone's scrolling in bed, and at lunchtime when she's showing her best friend. It answers questions when you can't, and it can be the difference between "I'll think about it" and "I've booked!"

So what should actually go on it? Here are the sections that help guests say yes, in roughly the order they need them.

1. A headline that speaks to her

The top of your page should tell her, in one glance, that this retreat is for her. Lead with the feeling or the result, then add the essentials.

For example: "Rest, reset and remember who you are. A four-night retreat for busy women in the Cotswolds, 14 to 18 May."

Add a clear booking button right here, too. Some people are ready the moment they arrive.

2. "This retreat is for you if..."

Help the right person recognise herself. A short list works beautifully:

• You're running on empty and can't remember the last time you put yourself first
• You'd love to try yoga in a gentle, welcoming setting
• You want space to think about what's next

This is also where a gentle line about who it's not for can build trust.

3. The transformation

Describe how she'll feel when she gets home. This matters far more than the activity list. Paint the picture of the before and after in her own language.

4. The experience, day by day

Now show the shape of the retreat. A sample day, with timings, helps her picture herself there. Highlight the moments that make your retreat different, such as a sunrise walk, a fireside circle or a long-table dinner.

5. The venue and the food

Guests want to see where they'll sleep, eat and practise. Use real photos wherever you can, and describe the rooms, the setting and the food style. Mention how you cater for dietary needs, as that's one of the most common questions.

6. Meet your host

This is where you come in. Share who you are, why you created this retreat and why you're the right person to guide it. Keep it warm and personal, with a lovely photo of you. Guests are booking a week with you, so let them get to know you.

7. What's included, and what's not

Be crystal clear. List accommodation, meals, sessions, treatments and transfers. Then list what isn't included, such as flights, travel insurance and optional extras. Clarity here prevents awkward conversations later.

8. Real words from real guests

Testimonials are your most persuasive content. Use guests' real names and photos where they've given permission, and choose stories that answer common worries, like "I came on my own and felt welcome from the first hour." A short video testimonial is even better.

9. Price, room options and payment plans

Show your price clearly. Hiding it until a discovery call frustrates people and often loses the booking. List any room tiers, the deposit, the payment plan and any early-bird deadline.

10. FAQs

Your FAQ section is where you remove the final doubts. Cover:

• How do I get there?
• Can I come on my own?
• Do I need any experience?
• What should I pack?
• What's your cancellation policy?
• Can you cater for my dietary needs?

Every question you answer here is one less reason to put off booking.

11. A clear final call to action

End with a warm invitation and a booking button. Remind her what she'll feel, how many places are left and when any deadline ends.

What quietly puts people off

Some things undo all your hard work:

• Stock photos that don't match the real venue
• Long blocks of text that are hard to read on a phone
• Hidden prices or vague dates
• Too many options, which make it harder to choose
• A clunky booking process with too many steps
• No contact option for people who want to ask a question first

Most of your visitors will be on a phone, so always check your page on a mobile before you share it.

Your page is a conversation

The best sales pages feel like a friend explaining the retreat over coffee. Warm, clear, honest and helpful. Write every section as if you're talking to one woman, answering her questions before she has to ask.

Want help building yours?

Sales pages are one of the things we'll explore at How To Build A Profitable Retreat Business, our live event in London on 27 November. And when the Retreat Flight Path™ Programme opens in January, members will get support with every section.

Your Retreat Captain, Emma

Frequently asked questions